Canadians were really looking forward to the Super Bowl this year. Not so much for the game, however. According to a study, it was mainly for the TV commercials.
Many specialists said the Super Bowl ads were a little week this year. No strong brand message, too much violence and almost no involvement of the customers. Certainly not the type of participation or involvement that we saw with the Doritos “Live the Flavor” ad in 2007.
According to the articles and comments we read one day after the event, the Snickers ad with Betty White seemed like the buzziest commercial of the event.
If we consider the propagation that took place on YouTube the week following the event, however, it’s finally the “Audi Green Police” that had the best viral effect:
Audi Green Police: ±1.6 M viewings
Coca-Cola Simpsons: ±1.1M viewings
Doritos – House Rules: ±0.9M viewings
Dodge Charger: ±0.9M viewings
Snickers with Betty White: ±0.8M viewings
Google Parisian Love: ±0.3M viewings